Book jackets
Packaging
Design
Editorial
Childrens books (competitive)
Adapt to stay relevant
Personal projects lead to commercial work
Has stopped painting (now digital) but still draws roughs which he uses as the base for digital work
Important to:
- Communicate a message
- Visual narration
- Use humour (evident in stylisation characterisation
Needs to be:
- Readable
- Communicative
to engage audience
Promoting work - social media + email to reach out to old and new clients
Works alone hasn't had the opportunity to collaborate - not trying hard enough?
Doesn't specifically refer to himself as an illustrator "work to speak for itself
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