I follow Cilein Kearns who posts as Artibiotics on Instagram. He makes comics and illustrations for healthcare communication. He shared this video of a presentation he made at the BMCAA (Biomedical Communications Alumni Association) conference.
His “manifesto” (he doesn’t call it that) is:
- Simplify
- Accentuate
- Break it up and tell a story
- Think about the viewer experience
- Be useful
- Be generous
- Experiment and find new solutions
- Have fun
- Metaphor is useful
- But could be misinterpreted
- Check multicultural symbolism and the audience that you are working for
- Use humour or surprising imagery
- Need to interpret - no point in reproducing verbatim
- Kids are smarter than you think
- Ideas that are rejected can be extended and repurposed
Covid 19 Chronicles were public health education comics designed to be posted on social media. They had a title page, 4 cartoons in which to tell the story, and a summary from a infectious disease expert.
The image below is of one of the stories which was published to accompany a letter from Dr Kearns which was published in The Lancet
Kearns says: ” Storytelling can imbue information with an emotional dimension to share an informed empathy.”
He also talked about animated infographics made by Toby Morris and Siouxsie Wiles which you can see here
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